The Great Wall is one of the world famous historical architectures, as well as a symbol of Chinese spirits and culture. It even has been an image of China. But either the natural or the human environments around it has been greatly affected by human activities. In order that next generations can have equal chance to share the valuable historical and cultural heritage, it is important to protect the Great Wall while we use it as a resource for scientific research, education and economic development.Based on strategic, integrative, hierarchy, object-oriented and operable principles, we suggest to establish the Great Wall Economic Zone as a primary strategy so as to integrate its protection and development. This strategy also includes the establishment of the Comprehensive Test and Demonstration Zone for the coordinated development in the Great Wall area, Enterprise Alliance for the Great Wall development and civilization model villages. The purposes of this paper are to explore the new ways and models for coordinated development between the protection and development of the Great Wall, and to promote the sustainable development in this area.