Original Articles

Evaluation of the Non-use Value of the Rurality of Rural Tourism Destinations: A Case Study of Beixi Village in Yongchun, Fujian Province

  • College of Tourism of Huaqiao University, Quanzhou 362021, Fujian, China

Received date: 2010-02-01

  Revised date: 2010-04-01

  Online published: 2010-12-25


Taking Beixi Village in Yongchun of Fujian Province in China as an example, a case study was conducted in 2009 with contingent valuation method (CVM) and willingness to pay (WTP) survey to estimate the existence value, bequest value and option value of rurality. Three main conclusions were obtained as follows. Firstly, the total non-use value of rurality was up to 2.116×108 yuan per year, of which existence value and option value were the main forms. Secondly, the payments for rural settlements architecture, folk customs, farming culture and traditional lifestyles, and rural eco-environment were the main aspects of WTP payments. Protecting the rural settlements architecture accounted for 15.2%, keeping folk customs accounted for 23.7%, maintaining farming culture and traditional lifestyle 22.6%, protecting rural pastoral landscapes 9.1%, protecting the ecological environment in rural areas 17.9%, and maintaining rural simple and real village atmosphere 11.6%. Thirdly, protection of rurality is critical to the rural tourism in Beixi Village, to which rural tourism operators should pay attentions. The study concludes that the protection of rurality is critical to rural tourism.

Cite this article

WU Lijuan, LI Hongbo . Evaluation of the Non-use Value of the Rurality of Rural Tourism Destinations: A Case Study of Beixi Village in Yongchun, Fujian Province[J]. PROGRESS IN GEOGRAPHY, 2010 , 29(12) : 1606 -1612 . DOI: 10.11820/dlkxjz.2010.12.019


[1] 薛达元, Tisdell C. 环境物品的经济价值评估方法: 条件价值法. 农村生态环境, 1999, 15(3): 39-43.

[2] Davis R K. Recreation planning as an economic problem. Natural Resources Journal, 1963(3): 239-249.

[3] Anthony F, Krutilla J V. Determination of optimal capacity of resource: Based recreation facilities. Natural Resources Journal, 1972(12): 417-444.

[4] Randall A, Ives B, Eastman C. Bidding games for valuation of aesthetic environmental improvements. Journal of Environmental Economics and Management, 1974, 1(2): 132-149.

[5] Loomis J B, Walsh R G. Recreation Economic Decisions: Comparing Benefits and Costs. 2nd ed. Pennsylvania: Venture Publishing Inc., 1997.

[6] Mitchell D C, Carson R T. Using Surveys to Value Public Goods: The Contingent Valuation Method. Washington D C: Resources for the Future, 1989.

[7] 张志强, 徐中民, 程国栋. 条件价值评估法的发展与应用. 地球科学进展, 2003, 18(3): 454-463.

[8] Solomon B D, Johnson N H. Valuing climate protection through willingness to pay for biomass ethanol. Ecological Economics,2009, 68(7): 2137-2144.

[9] Shrestha R K, Loomis J B. Testing a meta-analysis model for benefit transfer in international outdoor recreation. Ecological Economics, 2001, 39(1): 67-83.

[10] Bostedt G, Lundgren T. Accounting for cultural heritage : A theoretical and empirical exploration with focus on Swedish reindeer husbandry. Ecological Economics, 2010, 69(3): 651-657.

[11] Asgary A, Levy J K, Mehregan N. Estimating willingness to pay for a hypothetical earthquake early warning systems. Environmental Hazards, 2007, 7(4): 312-320.

[12] Deisenroth D, Loomis J, Bond C. Non-market valuation of off-highway vehicle recreation in Larimer County, Colorado: Implications of trail closures. Journal of Environmental Management, 2009, 90(11): 3490-3497.

[13] Andersson H. Willingness to pay for road safety and estimates of the risk of death: Evidence from a Swedish contingent valuation study. Accident Analysis and Prevention, 2007, 39(4): 853-865.

[14] Spash C L, Urama K, Burton R, et al. Motives behind willingness to pay for improving biodiversity in a water ecosystem: Economics, ethics and social psychology. Ecological Economics, 2009, 68(4): 955-964.

[15] Hemson G, Maclennan S, Mills G, et al. Community, lions, livestock and money: A spatial and social analysis of attitudes to wildlife and the conservation value of tourism in a human-carnivore conflict in Botswana. Biological Conservation, 2009, 142(11): 2718-2725.

[16] Becker N, Choresh Y, Bahat O, et al. Economic analysis of feeding stations as a means to preserve an endangered species: The case of Griffon Vulture(Gyps fulvus) in Israel. Journal for Nature Conservation, 2009, 17(4): 199-211.

[17] Becker N, Freeman S. The economic value of old growth trees in Israel. Forest Policy and Economics, 2009, 11(8): 608-615.

[18] Ruijgrok E C M . The three economic values of cultural heritage: A case study in the Netherlands. Journal of Cultural Heritage, 2006, 7(3): 206-213.

[19] Hutchinson W G, Chilton S M. Combining preference ordering and contingent valuation methods to assess non market benefit of alternative afforestation projects. Journal of Rural Studies, 1999, 15(1): 103-109.

[20] 梁勇, 成升魁,闵庆文, 等. 居民对改善城市水环境支付意愿的研究. 水利学报, 2005, 36(5): 613-623.

[21] 杨开忠, 白墨, 李莹, 等. 关于意愿调查价值评估法在我国环境领域应用的可行性探讨: 以北京市居民支付意愿研究为例. 地球科学进展, 2002, 17(3): 420-425.

[22] Wang Y, Zhang Y S. Air quality assessment by contingent valuation in Jinan, China. Journal of Environmental Management, 2009, 90(2): 1022-1029.

[23] 薛达元, 包浩生, 李文华. 长白山自然保护区生物多样性旅游价值评估研究. 自然资源学报, 1999, 14(2): 140-145.

[24] 薛达元. 长白山自然保护区生物多样性非使用价值评估. 中国环境科学, 2000, 20(2): 141-145.

[25] 徐中民, 张志强, 程国栋, 等. 额济纳旗生态系统恢复的总经济价值评估.地理学报, 2002, 57(1): 107-116.

[26] 张志强, 徐中民, 程国栋, 等. 黑河流域张掖地区生态系统服务恢复的条件价值评估.生态学报, 2002, 22(6): 885-893.

[27] 辛琨, 肖笃宁. 盘锦地区湿地生态系统服务功能价值估算. 生态学报, 2002, 22(8): 1345-1349.

[28] 张志强, 徐中民, 龙爱华, 等. 黑河流域张掖市生态系统服务恢复价值评估研究: 连续型和离散型条件价值评估方法的比较应用. 自然资源学报, 2004, 19(2): 230-239.

[29] 郑建中, 韩颖, 覃凯, 等. 农民合作医疗支付能力研究. 山西医科大学学报, 2002, 33(3): 222-224.

[30] Jin J J, Wang Z S, Ran S H. Comparison of contingent valuation and choice experiment in solid waste management programs in Macao. Ecological Economics, 2006, 57(3): 430-441.

[31] Chen W Y, Jim C Y. Cost-benefit analysis of the leisure value of urban greening in the new Chinese city of Zhuhai. Cities, 2008, 25(5): 298-309.

[32] 陈应发, 陈放鸣. 国外森林游憩价值评估的2 种流行方法. 北京林业大学学报, 1994, 16(3): 97-105.

[33] 周学红, 马建章, 张伟, 等. 运用CVM评估濒危物种保护的经济价值及其可靠性分析: 以哈尔滨市区居民对东北虎保护的支付意愿为例.自然资源学报, 2009, 24 (2): 276-285.

[34] 肖建红, 王敏, 施国庆, 等. 保护三峡工程影响的珍稀濒危生物的经济价值评估. 生物多样性, 2009, 17(3): 257-265.

[35] 李正玲, 陈明勇, 吴兆录, 等. 西双版纳社区村民对亚洲象保护廊道建设的认知与态度. 应用生态学报, 2009, 20(6): 1483-1487.

[36] 王湃, 凌雪冰, 张安录. CVM评估休闲农地的存在价值: 以武汉市和平农庄为例.中国土地科学, 2009, 23(6): 66-71.

[37] 蔡银莺, 张安录. 武汉市石榴红农场休闲景观的游憩价值和存在价值估算.生态学报, 2008, 28(3): 1201-1209.

[38] 张明军, 孙美平, 刘光琇, 等. 宝天高速公路沿线保护生态环境总经济价值评估. 干旱区地理, 2006, 29(6): 878-884.

[39] 赵敏华, 李国平. 效益转移法评估石油开发中跨区域环境价值损失的实证研究. 系统工程, 2006, 24(10): 77-81.

[40] 冯淑华, 沙润. 乡村旅游的乡村性测评模型: 以江西婺源为例. 地理研究, 2007, 26(3): 616-624.

[41] 龙花楼, 刘彦随, 邹健.中国东部沿海地区乡村发展类型及其乡村性评价. 地理学报, 2009, 64(4): 426-434.

[42] 何景明. 国外乡村旅游研究述评. 旅游学刊, 2003, 18 (1): 76-80.

[43] Cloke P, Edwards G. Rurality in England and Wales 1981: A replication of the 1971 index. Journal of Rural Studies, 1986, 20(4): 289-306.