PROGRESS IN GEOGRAPHY ›› 2016, Vol. 35 ›› Issue (6): 702-713.doi: 10.18306/dlkxjz.2016.06.004

• Special Column: Ecocivilization and Tourism • Previous Articles     Next Articles

Influencing factors and innovation of tourism toilet development from the perspective of ecological civilization: Based on tourist satisfaction analysis

SUN Feng1(),WANG Degen1,*(),NIU Yu2   

  1. 1. Tourism Department of Soochow University, Suzhou 215123, Jiangsu, China
    2. Department of Tourism, Recreation, and Sport Management, University of Florida, Gainesville 32611, FL, USA
  • Online:2016-06-28 Published:2016-06-28
  • Contact: WANG Degen;
  • Supported by:
    National Natural Science Foundation of China, No.41271134]


Toilet as an indispensable element of tourism, showcases a nation’s civilization and reflects the comprehensive strength of the destination area. It is an important issue to address in the process of tourism development in China under the current background of ecological civilization construction. Taking Suzhou as an example and using exploratory factor analysis (EFA), this study builds a model of toilet influence on tourist satisfaction and proposes an innovative tourism toilet development model. The results show that: (1) Layout planning, basic function, detailed design, toilet culture, use of science and technology, and management were positively correlated with tourist satisfaction, while toilet education showed a negative correlation; (2) Layout planning had the greatest influence on satisfaction with a coefficient of 0.51, followed by management and basic function. The use of science and technology had the smallest impact on satisfaction; (3) The study built an innovative tourism toilet development model with a supply and demand layer from the point of view of the government and tourists; a conceptual layer including education, humanitarian, experiential, management, cultural, innovation, technological, and ecological concepts; a planning layer consisting of awareness-raising, basic work, and advanced planning; and a target layer including making tourism toilet a toilet space, showcasing urban civilization, and providing a place for relaxation, in order to provide references for comprehensive upgrading of tourism toilets in China.

Key words: tourism toilet, ecological civilization, influencing factor, innovation, tourist satisfaction, perception