PROGRESS IN GEOGRAPHY ›› 2020, Vol. 39 ›› Issue (9): 1460-1472.doi: 10.18306/dlkxjz.2020.09.004

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Development differentiation of rural areas with tourism characteristics in eastern mountainous areas and its driving forces: A case study of Pingyang County, Zhejiang Province

QIAN Jiacheng1(), ZHANG Bailin1,*(), LIU Hongwu1, GAO Yang2, WANG Zhaoying1, LIAN Xiaoyun1   

  1. 1. School of Economics and Management, Tiangong University, Tianjin 300387, China
    2. College of Land Science and Technology, China Agricultural University, Beijing 100193, China
  • Received:2019-08-26 Revised:2019-11-07 Online:2020-09-28 Published:2020-11-28
  • Contact: ZHANG Bailin;
  • Supported by:
    National Natural Science Foundation of China(41801193);National Social Science Fund of China(19CGL037)


Rural tourism is considered an effective mode of rural revitalization in mountainous areas, but even in mountainous tourist areas, there still exist a large number of traditional rural areas. Taking Pingyang County of Zhejiang Province as an example, this study used participatory rural appraisal method and GIS and remote sensing technologies to compare a typical tourist village (Shuikou Village) and an agricultural village (Fahong Village). This study analyzed the rural development and its differentiation in mountainous areas with tourism characteristics from three aspects: the change of farmers' livelihood, the transformation of rural land use, and the functional change of homestead. The results show that: 1) During the survival livelihood stage (1949-1977), the two villages were highly dependent on agriculture for livelihoods; During the combined livelihood stage (1978-2013), the two villages changed from a single agriculture-oriented livelihood to a combination of agriculture and migrant worker livelihood; During the development-oriented livelihood stage (2014-2018), Fahong Village mainly depended on migrant workers, while Shuikou Village formed a livelihood structure that attached equal importance to tourism and business. 2) Before 1978, land use change in the two villages was mainly from forest land to cultivated land. Before 2014, land use change in the two villages was mainly conversion from forest land to construction land. After 2014, Fahong Village mainly converted cultivated land to forest land and residential land, while Shuikou Village mainly converted forest land and cultivated land to tourism-related land. 3) Before 1978, the functions of homesteads in the two villages were mainly agricultural production. Before 2014, the agricultural production function of homesteads in both villages had begun to decline. After 2014, homesteads in Fahong Village are dominated by living function while those in Shuikou Village are dominated by tourist reception function. 4) The development of the two villages into different land use and livelihood strategy types is the result of the comprehensive influence of natural environment, human landscape, elite leadership, market changes, among others. The study shows that even in the mountainous areas with tourism characteristics, only those villages with unique natural and human landscapes and capable people to lead and adapt to market changes can better develop rural tourism. Most of the villages with ordinary resource endowments are still dominated by traditional agricultural economy. Therefore, rural revitalization in mountainous areas should consider local environmental and resource conditions and select villages with favorable conditions to promote targeted development.

Key words: mountainous area, rural development, differentiation, driving force, land use transition, Pingyang County