PROGRESS IN GEOGRAPHY ›› 2018, Vol. 37 ›› Issue (10): 1405-1415.doi: 10.18306/dlkxjz.2018.10.010

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Hotel competitiveness evaluation and spatial pattern based on Internet data: A case study of high-end hotels of Wuhan urban area

Juan WANG1,2(), Yajuan Li1,2, Li LV1,2, Jing HU1,2, Xiang ZHANG1,2,*()   

  1. 1. The College of Urban and Environmental Science, Central China Normal University, Wuhan 430079, China
    2. Wuhan Branch of China Tourism Academy, Wuhan 430079, China
  • Received:2017-11-30 Revised:2018-04-03 Online:2018-10-28 Published:2018-10-28
  • Contact: Xiang ZHANG;
  • Supported by:
    National Natural Science Foundation of China, No.41601123, No.41601127;Fundamental Research Funds for the Central Universities, No.CCNU16BG001


The rapid development of the Internet provides a new breakthrough point for urban geography research by using Internet data and technology to study urban physical space problems. Based on customer reviews and comments of online-to-offline (O2O) platform, real-time traffic data, and points of interest (POI) data of web-map, this study set up a competitiveness evaluation index system of high-end hotels and calculated the high-end hotel competitiveness and ranking of Wuhan urban area, then emphatically analyzed its spatial patterns using GIS tools. The results indicate that: (1) With most hotels in the middle and few in the top and bottom rankings, the competitiveness distribution line indicates a general concentrated structure. Price, popularity, business, and commerce services in the surroundings are the main factors that widen the competitiveness levels between hotels. (2) The overall spatial structure is featured by a mixture of point clustering and linear spread that basically concentrate in Wuchang and Hankou town areas within the second ring road. (3) As the competitiveness grades go down, hotels are more likely to locate toward the outskirt of the city, showing a circling spatial structure. (4) The spatial distribution model of Wuhan high-end hotels can be summarized as seven types of hotel spatial layout, such as super-high-end hotels located in the newly-developing business district in the central activity zone (CAZ), middle-leveled high-end hotels located in the traditional business district in the CAZ, and middle-leveled high-end hotels located around traffic gateways, and so on.

Key words: internet data, high-end hotels, competitiveness, spatial structure, Wuhan City