PROGRESS IN GEOGRAPHY ›› 2017, Vol. 36 ›› Issue (11): 1391-1401.doi: 10.18306/dlkxjz.2017.11.008

• Orginal Article • Previous Articles     Next Articles

Relationship between tourists' motivation, contact intention, and experience quality in sightseeing destination: The case of Mount Sanqingshan National Park

Xing CHEN1(), Jie ZHANG2,3,*(), Honglei ZHANG2,3   

  1. 1. Shanghai Urban Planning and Design Research Institute, Shanghai 200040, China
    2. Departmant of Land Resource and Tourism Sciences, Nanjing University, Nanjing 210093, China
    3. Institute of Tourism, Nanjing University, Nanjing 210093, China
  • Online:2017-12-07 Published:2017-12-07
  • Contact: Jie ZHANG E-mail:chen.x555@163.com;jiezhang@nju.edu.cn
  • Supported by:
    United Nations Educational, Scientific and Cultural Organization Cooperation Project, No.4500193250;The Key Projects of China National Tourism Administration, No.13TABK007

Abstract:

With the development of tourism, host-guest relationship at tourism destinations is increasingly diverse and complex. Existing studies on host-guest relationship have paid much attention on local residents. But few studies have explored the mutual influencing mechanism among tourist motivation, contact intention, and tourists' experience quality, especially from the perspective of tourists. This study employed an on-site survey in Mount Sanqingshan National Park to build the tourist perspective motivation-contact intention-experience quality (MCE) model. We also applied the invariance measurement with the multi-group structural equation model. The result shows that tourist motivations at the sightseeing destination can be classified into four categories: experiencing life motivation, excitement/adventure motivation, relaxation/escape motivation, and socializing/knowledge motivation. Tourists' contact intention can be divided into two dimensions: moderate contact intention and close contact intention. The modeling result indicates that tourist motivations of experiencing life, relaxation/escape and socializing/knowledge have direct effect on moderate contact intention, and tourist motivations of excitement/adventure, relaxation/escape, and socializing/knowledge have direct effect on close contact intention. Close contact intention has a greater influence on tourists' experience quality than moderate contact intention. We also divided the samples into gender groups for invariance measurement with the multi-group structural equation model. We found that the model built in this study showed stability across samples.

Key words: host-guest relationship, tourist motivation, tourists' experience, structural equation model, invariance measurement, Mount Sanqingshan National Park