Abstract:

The new normal of China's economic growth has profound impact on the development of regional tourism in china. Based on an analysis of the characteristics of the development of China's tourism industry, this article addresses the general trend of regional tourism development in the future, and puts forward a new approach to realize innovative regional tourism development. It shows that the tourism industry presents six main characteristics: (1) the tourism industry in China is expanding in scale but at the same time, services are becoming increasingly personalized. Characteristics and effects of a country of strong tourism attraction begin to appear; (2) cross-border, cross-industry enterprises gradually lead the development of tourism and plan the development at the global scale; (3) tourism is becoming an important industry and a comprehensive, coordinated development of regional tourism industry has become an important goal of regional economic development; (4) a high-quality workforce begins to form and the overall quality of services has gradually enhanced; (5) the Internet is transforming the tourism markets, enterprises, and business models, and changing the territory of traditional tourism industry; (6) "people-oriented" green development supports the construction of an "ecological culture." Correspondingly, tourism development is facilitating and being integrated into regional development strategies of China, including the development of tourism industry in central and western China, urban vacation and tourism development, the overall development of ecological cultural areas, regional tourism network development, and the development of innovative regional tourism management models. Under the "new normal" of China's economic growth, new strategies for China's regional tourism development should include constructing trans-regional tourism destinations, improving investment and innovation, realizing regional integrated governance, fostering the internationalization of business entities, and achieving integrated tourism risk prevention.

Key words: new normal, regional tourism, new pattern, strategic choices