基于游客视角的智慧景区评价体系及实证分析——以南京夫子庙秦淮风光带为例

doi:10.11820/dlkxjz.2015.04.006

Abstract

Abstract:

The construction of smart tourist attractions is an important step for the realization of smart tourism. At present, the investigation on smart tourist attractions mainly focuses on technology, management, and services. No research has been conducted on the evaluation indices of smart tourist attractions from the perspective of tourists. To fill this gap, this study used factor analysis method and developed a set of evaluation indices of smart tourist attractions from the tourists' perspective. There are nine aspects of smart tourist attractions that are of significance for their development: smart management system, smart information system, smart tour system, smart broadcasting system, e-pay system, comprehensive smart system, smart security system, smart transport system, and smart tourism resources protection system. Employing fuzzy comprehensive evaluation method, this study conducted an empirical evaluation of a smart tourist attraction—the Temple of Confucius and Qinhuai Scenic Site of Nanjing City. Finally, the strengths and weakness of the Temple of Confucius and Qinhuai Scenic Site are analyzed.

Key words: smart tourist attraction, evaluation index, Temple of Confucius and Qinhuai Scenic Site of Nanjing

Xia WANG, Feng ZHEN, Xiaogen WU. Evaluation indices and empirical study of smart tourist attractions from the perspective of tourists:a case study of the Temple of Confucius and Qinhuai Scenic Site of Nanjing[J].PROGRESS IN GEOGRAPHY, 2015, 34(4): 448-456.

Figures/Tables 4

Tab.1

Tab.2

Tab.3

Fig.1

References 13

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评价因子	因子载荷	特征值	贡献率/%	累计贡献率/%
景区智能管理系统		2.08	12.21	12.21
1. 智能门票系统	0.56
2. 智能电子巡查系统	0.52
3..客流调控电子系统	0.51
4. 网络营销系统	0.59
5. 在线投诉受理	0.55
6. 客户管理电子系统	0.63
7. 景区一卡通	0.58
信息服务智能系统		1.88	11.07	23.28
8. LED信息发布屏	0.69
9. 景区内无线上网	0.64
10. 门户网站在线信息交流	0.72
11. 电子触摸屏	0.70
12. 小区短信/彩信	0.77
13. 景区广播	0.53
14. 旅游服务热线	0.51
智慧游览系统		1.72	10.11	33.39
15. 电子解说系统	0.74
16. 电子引导系统	0.72
17. 虚拟景区游览	0.65
18. 电子地图	0.59
19. 个性化旅游线路选择	0.68
智慧预报系统		1.38	8.14	41.53
20. 客流预报	0.62
21. 拥堵指数预报	0.74
22. 旅游资源出现的几率预报	0.65
23. 景区天气预报	0.53
旅游电子支付		1.26	7.42	48.95
24. 在线预订	0.76
25. 在线支付	0.82
景区综合智能系统		1.20	7.07	56.02
26. 智慧酒店	0.60
27. 智慧餐饮	0.67
28. 智慧家居	0.54
旅游安全救助智能系统		1.19	6.99	63.01
29. 安全应急智能播报	0.74
30. 紧急电子预警	0.68
31. 游客漫游线路跟踪和还原	0.59
景区智能交通系统		1.09	6.45	69.46
32. 用车(船)安全电子调控	0.69
33. 路况播报	0.51
34. GPS交通工具调度	0.84
35. 车载(船载)风景导游系统	0.80
景区资源保护智能系统		1.02	6.01	75.47
36. 旅游资源电子监测	0.58
37. 生态环境电子监测	0.66

指标	U₁	U₂	U₃	U₄	U₅	U₆	U₇	U₈	U₉
U₁	1	9/8	7/9	9/6	9/5	9/5	9/8	8/9	9/5
U₂	8/9	1	9/6	9/7	9/7	9/6	9/9	8/9	9/7
U₃	9/7	6/9	1	9/5	9/4	9/4	9/6	9/7	9/4
U₄	6/9	7/9	5/9	1	9/8	9/7	7/9	6/9	9/8
U₅	5/9	7/9	4/9	8/9	1	9/8	6/9	5/9	8/9
U₆	5/9	6/9	4/9	7/9	8/9	1	5/9	6/9	8/9
U₇	8/9	9/9	6/9	9/7	9/6	9/5	1	7/9	9/6
U₈	9/8	9/8	79	9/6	9/5	9/6	9/7	1	9/5
U₉	5/9	7/9	4/9	8/9	9/8	9/8	6/9	5/9	1

目标层	一级指标权重(准则层)	二级指标权重(子准则层)
智慧景区评价(U)	景区管理智能系统(U₁) (0.13)	智能门票系统(U₁₁)(0.16)
		智能电子巡查系统(U₁₂)(0.08)
		客流调控电子系统(U₁₃)(0.23)
		网络营销系统(U₁₄)(0.08)
		在线投诉受理(U₁₅)(0.17)
		客户管理电子系统(U₁₆)(0.09)
		景区一卡通(U₁₇)(0.19)
	信息服务智能系统(U₂) (0.13)	LED信息发布屏(U₂₁)(0.18)
		景区内无线上网(U₂₂)(0.12)
		门户网站在线信息交流(U₂₃)(0.17)
		电子触摸屏(U₂₄)(0.16)
		小区短信(彩信)(U₂₅)(0.21)
		景区广播(U₂₆)(0.11)
		旅游服务热线(U₂₇)(0.05)
	智慧游览系统(U₃) (0.16)	电子解说系统(U₃₁)(0.28)
		电子引导系统(U₃₂)(0.25)
		虚拟景区游览(U₃₃)(0.16)
		电子地图(U₃₄)(0.13)
		个性化旅游线路选择(U₃₅)(0.18)
	智慧预报系统(U₄) (0.09)	客流预报(U₄₁)(0.21)
		拥堵指数预报(U₄₂)(0.38)
		旅游资源出现的几率预报(U₄₃)(0.24)
		景区天气预报(U₄₄)(0.17)
	旅游电子支付(U₅) (0.08)	在线预订(U₅₁)(0.48)
	旅游电子支付(U₅) (0.08)	在线支付(U₅₂)(0.52)
	景区综合智能系统(U₆) (0.07)	智慧酒店(U₆₁)(0.31)
		智慧餐饮(U₆₂)(0.46)
		智慧家居(U₆₃)(0.23)
	景区安全救助智能系统(U₇) (0.12)	安全应急智能播报(U₇₁)(0.38)
		紧急电子预警(U₇₂)(0.33)
		游客漫游线路跟踪和还原(U₇₃)(0.29)
	景区智能交通系统(U₈) (0.14)	用车(船)安全电子调控(U₈₁)(0.38)
		路况播报(U₈₂)(0.14)
		GPS交通工具调度(U₈₃)(0.25)
		车载(船载)风景导游系统(U₈₄)(0.23)
	景区资源保护智能系统(U₉) (0.08)	旅游资源电子监测(U₉₁)(0.47)
	景区资源保护智能系统(U₉) (0.08)	生态环境电子监测(U₉₂)(0.53)

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Evaluation indices and empirical study of smart tourist attractions from the perspective of tourists:a case study of the Temple of Confucius and Qinhuai Scenic Site of Nanjing

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