PROGRESS IN GEOGRAPHY ›› 2013, Vol. 32 ›› Issue (2): 251-261.doi: 10.11820/dlkxjz.2013.02.011

• Original Articles • Previous Articles     Next Articles

Characteristics of the influence of unexpected event on the accessibility perceived by tourists: Taking the tourists to Jiuzhaigou Scenic Spot after“5.12”Earthquake as an example

TANG Hongjiu1,2, ZHANG Jie1,2   

  1. 1. Department of Land Resources and Tourism Sciences, Nanjing University, Nanjing 210093, China;
    2. Institute of Tourism, Nanjing University, Nanjing 210093, China
  • Received:2012-09-01 Revised:2012-11-01 Online:2013-02-25 Published:2013-02-07

Abstract: This paper presents an analysis of the influences of sudden crisis event on the accessibility perceived by tourists, based on two field surveys in 2008 and 2011 at the Jiuzhaigou scenic area, before and after the “5.12”earthquake. The tourists involved in the two surveys are treated as two independent sample groups. By using Independent Sample T test, combined with the model for measurement of perceived accessibility, the analysis is conducted from both intra- and inter-group perspectives. The results show that: (1) Before "5.12" earthquake in 2008, the perception of accessibility was better than that in 2011, after “5.12”earthquake; (2) Both surveys showed that the perceived accessibility declined after traveling, compared to that before traveling, indicating that tourists might have lacked realistic judgment of accessibility before traveling. (3) Before the sudden crisis,“ personal safety”was a major concern; after the sudden crisis,“traffic flow”became a major concern. (4) The "5.12" earthquake caused the perceived accessibility to decline dramatically, and imposed negative influences on the local tourism, in terms of the number of tourists and the revenue generated by the tourism.

Key words: accessibility, contrast, Jiuzhaigou, perception, sudden crisis event