Abstract:

There are congenital tour cooperative base in Yangtse Rive Delta for tour resources complementary, terrain continuity and culture coherence. Tour economic integration would be achieved beyond concept; mechanism and measure have been innovated. As a good chance of EXPO 2010 Shanghai China, travel cities in the Yangtse Rive Delta must consummate cooperative mechanism, unify tour market, mold unitive image, expand passenger source, and establish tour cooperate plan, so as to build tour economic golden Yangtse Rive delta together. 　　In the process of tour economic integration of Yangtse Rive delta, the integrated competing power could be advanced by the government cooperation and uniform tour market. The Yangtse Rive delta tour circle is based on tourist resources, is venation on historic culture, and is ligament on traffic, aiming at market divisions, tourist route and product with series; and elaborate works and characteristic will be provided. By recombining and sharing tour resource, renovating and advancing tour product, reforming area tour function, sharing and interchanging passenger source, uniting sales promotion, optimizing tour enterprises, and constructing whole tour image, tour industry will obtain more economic, social and ecological benefit within the Yangtse Rive delta. It is necessary that a series of maneuverability countermeasures and ensured measures are taken to assure the tour cooperation's success.

Key words: area tour, tour cooperation, tour economic, Yangtse Rive delta