地理科学进展 ›› 2020, Vol. 39 ›› Issue (12): 2013-2027.doi: 10.18306/dlkxjz.2020.12.005
金安楠1(), 李钢1,2,*(
), 王建坡1, Muhammad Sajid MEHMOOD1, 于悦1, 林喆1
收稿日期:
2020-05-18
修回日期:
2020-07-15
出版日期:
2020-12-28
发布日期:
2021-02-28
通讯作者:
李钢
作者简介:
金安楠(1995— ),男,安徽宿州人,硕士生,主要从事城市地理与社区生活圈规划研究。E-mail: 基金资助:
JIN Annan1(), LI Gang1,2,*(
), WANG Jianpo1, Muhammad Sajid MEHMOOD1, YU Yue1, LIN Zhe1
Received:
2020-05-18
Revised:
2020-07-15
Online:
2020-12-28
Published:
2021-02-28
Contact:
LI Gang
Supported by:
摘要:
社区化新零售是新兴的商业模式,也是商业与社区互动的重要场域,值得从城市空间视角深入探究。基于南京市盒马鲜生及相关兴趣点(point of interest,POI)与兴趣面(area of interest,AOI)数据,综合运用空间分析、定量统计、实地调研等方法,解析盒马鲜生的服务类型及对象、空间布局特征、区位选址因素,并提出优化发展建议。研究发现:① 南京市盒马鲜生服务对象以社区为主,酒店、写字楼为辅;服务客户以具有一定经济基础和消费能力的中青年人群为主。② 空间布局总体呈现南—北走向的主城区+近郊区的“5+7三组团”格局,均为“点”状门店+不规则“面”状服务区相结合的“中心—外围”结构,实际配送范围与3 km缓冲区存在差异。③ 区位选址主要受社区密度和交通环境的影响,对商圈、地价具有依赖性,竞争对手对门店选址影响较小;主要位于社区与道路密度中高值区、商圈边缘地带、主干道两侧及地价中等区域,并利用面状服务区延伸服务范围,获取更多潜在目标客户群。最后从消费群体、运营成本、品牌竞争3个方面探索其区位选址的影响机制,并基于区位选址特征提出优化发展建议。
金安楠, 李钢, 王建坡, Muhammad Sajid MEHMOOD, 于悦, 林喆. 社区化新零售的布局选址与优化发展研究——以南京市盒马鲜生为例[J]. 地理科学进展, 2020, 39(12): 2013-2027.
JIN Annan, LI Gang, WANG Jianpo, Muhammad Sajid MEHMOOD, YU Yue, LIN Zhe. Location choice and optimization of development of community-oriented new retail stores: A case study of Freshippo stores in Nanjing City[J]. PROGRESS IN GEOGRAPHY, 2020, 39(12): 2013-2027.
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