地理科学进展

地理科学进展 ›› 2009, Vol. 28 ›› Issue (2): 253-258.doi: 10.11820/dlkxjz.2009.02.013

• 城乡发展与环境保护 • 上一篇    下一篇

同类商品集聚型布局模式研究 ———以北京西四- 新街口大街为例

梁进社1, 吴颖1, 张锦宗1,2   

  1. 1. 北京师范大学地理学与遥感科学学院,北京100875;
    2. 聊城大学环境与规划学院,聊城252059
  • 收稿日期:2008-09-01 修回日期:2008-12-01 出版日期:2009-03-25 发布日期:2009-03-25
  • 作者简介:梁进社(1957-), 男, 教授, 主要从事经济地理学、自然资源与环境经济学的教学和研究.E-mail: liangjs@bnu.edu.cn
  • 基金资助:

    国家自然科学基金项目(40635026).

Research on the Agglomeration of Congener Merchandises: A Case Study of Xisi－Xinjiekou Street in Beijing

LIANG Jinshe1, WU Ying1, ZHANG Jinzong1,2   

  1. 1. School of Geography, Beijing Normal University,Beijing 100875,China;
    2. School of Environment and Planning,Liaocheng University,Liaocheng 252059,China
  • Received:2008-09-01 Revised:2008-12-01 Online:2009-03-25 Published:2009-03-25

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摘要：

以北京市西城区西四南大街-西四北大街-新街口南大街-新街口北大街沿线的婚纱摄影、电气五金、乐器 和服装四种同类商品集聚型商店为例，探讨了该布局模式的形成机制及其效应。论文认为，在市场竞争中获取较大 的份额是这类布局模式产生的基本原因；搜寻成本的存在和商家与消费者间交流产生的信息溢出效应有利于这种 集聚；相对于分散型模式，同类商品集聚型布局模式在市场中更具有竞争力，因为它降低了交易成本，使商家和消 费者都获利；同类商品集聚型布局模式更适应于产品有差异且类别众多的商品，不应与其他的布局模式形成对立。

关键词: 北京, 产品差异, 市场份额, 搜寻成本, 信息溢出

Abstract:

Using the examples of four types of shops - wedding dress photography, hardware, musical instrument and garments of congener merchandises along the South Xisi Street－the North Xisi Street－the South Xinjiekou Street－the North Xinjiekou Street in Beijing xicheng District, we discussed the formation mechanisms and the effects of the commercial pattern of congener merchandises agglomeration. It shows that the acquirement of more market share in competition is the primary reason for the appearance of this commercial pattern; the existence of searching costs and information spillover effects coming from the intercommunication between merchants and customers are advantageous to such agglomeration. It also indicates that the commercial pattern of congener merchandise agglomeration is more competitive in the market than dispersive one. Because the former decreases the transaction cost and therefore benefits both merchants and customers. Moreover, the commercial pattern of congener merchandises agglomeration is more suitable for merchants with diversified products,and should not be opposite to other commercial patterns.

Key words: Beijing, diversity, information spillover, market share, searching costs