地理科学进展 ›› 2014, Vol. 33 ›› Issue (4): 584-592.doi: 10.11820/dlkxjz.2014.04.015

• 社会文化地理 • 上一篇    

目的地居民对旅游影响感知的结构关系——以世界自然遗产三清山为例

李宜聪, 张捷, 刘泽华, 吴佳临, 熊杰   

  1. 南京大学地理与海洋科学学院, 南京 210093
  • 收稿日期:2013-10-01 修回日期:2014-01-01 出版日期:2014-04-25 发布日期:2014-04-25
  • 作者简介:李宜聪(1989- ),女,山东日照人,硕士生,主要研究方向为旅游规划、区域经济学,E-mail:shan19.love@163.com。
  • 基金资助:
    国家旅游局重点项目(13TABK007);UNESCO委托项目(4500193250)。

Structural relationship of residents’perception of tourism impacts:a case study in world natural heritage Mount Sanqingshan

LI Yicong, ZHANG Jie, LIU Zehua, WU Jialin, XIONG Jie   

  1. School of Geographic and Oceanographic Sciences, Nanjing University, Nanjing 210093, China
  • Received:2013-10-01 Revised:2014-01-01 Online:2014-04-25 Published:2014-04-25
  • Contact: 刘泽华(1979- ),男,山东苍山人,博士,讲师,主要从事旅游地理学研究,E-mail:liuzehua_tourism@163.com。 E-mail:liuzehua_tourism@163.com

摘要: 居民是旅游利益相关者的重要一方,居民的地方感、对获取利益和付出成本的感知将影响居民的满意度,进而影响旅游地的可持续发展。以三清山景区为案例地,通过问卷调查和访谈,借鉴已有文献构建结构方程模型,结果显示:① 通过因子分析可将旅游影响感知分为成本感知、情感性获益感知和物质性获益感知,情感性获益感知对居民地方感、满意度中介影响最为显著;② 地方感与旅游影响感知存在相互影响,成本感知与地方感相互作用不显著,获益感知与地方感显著正向相关,其中情感性获益感知相对物质性获益感知与地方感相互作用更明显;③ 居民情感性获益感知与物质性获益感知相互作用显著;④ 原住民相对于非原住民地方感更强,情感性获益感知更高,对旅游成本感知更敏感,对物质性获益感知部分低于非原住民。

关键词: 居民, 旅游影响感知, 情感性获益感知, 三清山, 物质性获益感知

Abstract: Resident is an important stakeholder of tourism. Sense of place, perception of benefits and costs affect residents' satisfaction, and further affect the sustainable development of tourism resorts. Previous studies were mostly about the one-way relationship of how sense of place affects the perception of tourism impacts, but what is the other way round? Based on an exploratory factor analysis, we find that residents' perception of tourism impacts can be classified into three parts: perceived costs, perceived psychic benefits and perceived physical benefits. Then is there any structural relationship within the residents' perception of tourism impacts? This article uses the world natural heritage Sanqingshan Resort as a case. Based on a review of existing literatures we build a structural equation model (SEM) using questionnaire survey and interview data. The survey questions include basic demographic characteristics of residents, sense of place, perception of tourism impacts, satisfaction and so on. The survey samples are located in the two entrances of the core scenic area of the research site and comprised of 271 residents who are greatly influenced by tourism. The result of this research indicates that: (1) Sense of place and the perception of tourism impacts influence each other. There is no significant mutual impact between cost perception and sense of place. Sense of place and the perceived benefits have a strong impact on each other, especially the perceived psychic benefits influence strongly residents' sense of place. Residents' sense of place as a kind of human emotion has a similar influence on the perceived psychic benefits. The deeper residents' sense of place, the more intense are the perceived psychic benefits, for example, image promotion of tourism resorts. Better psychic benefits improve residents' sense of place. (2) Perceived benefits including perceived psychic benefits and physical benefits play the most significant role on the sense of place and satisfaction in SEM, especially the perceived psychic benefits. These two parts in perceived benefits influence each other significantly. (3) Residents' sense of place has a positive significant impact on satisfaction, the same as perceived psychic benefits and perceived physical benefits, but perceived costs have negative and non-significant impact on satisfaction. Residents' perceived psychic benefits improve satisfaction more efficiently than physical benefits, but this does not mean perceived physical benefits are unimportant: perceived psychic benefits and perceived physical benefits have a strong mutual influence. As tourism develops, local residents feel pride for the place (which denotes a strong perception of psychic benefits), and this generates better expectation for physical benefits. As a result, perceived psychic benefits play a stronger role in connecting residents' sense of place and satisfaction than perceived physical benefits. (4) We also classified the surveyed residents into native and non-native by birthplace to test differences between natives and immigrants. Native residents' sense of place and perceived psychic benefits are higher than non-native, and are more sensitive about perceived costs, while the perceived physical benefits are lower than non-native residents. One shortcoming of this study is that, although the measured variables have high factor loadings, their number is small, which may not be enough to illustrate latent variables efficiently. The number of measured variables should be increased in future research to test the results.

Key words: Mount Sanqingshan, perceived physical benefits, perceived psychic benefits, perception of tourism, resident

中图分类号: 

  • F592