地理科学进展 ›› 2011, Vol. 30 ›› Issue (10): 1312-1320.doi: 10.11820/dlkxjz.2011.10.014

• 文化与旅游地理 • 上一篇    下一篇

城市意象与旅游目的地意象研究中的趋同与分野

白凯1,2, 赵安周2   

  1. 1. 北京大学光华管理学院,北京 100871;
    2. 陕西师范大学旅游与环境学院,西安 710062
  • 收稿日期:2011-01-01 修回日期:2011-05-01 出版日期:2011-10-25 发布日期:2011-10-25
  • 作者简介:白凯(1974-),男,回族,副教授,博士(后),西安人,研究方向: 旅游市场开发和游客行为。E-mail:baikai@snnu.edu.cn
  • 基金资助:

    国家自然科学基金项目(40901077);陕西省软科学项目(2010KRM96)。

Studies on Convergence and Divergence of City Image and Destination Image

BAI Kai1,2, ZHAO Anzhou2   

  1. 1. Guanghua School of Management, Peking University, Beijing 100871, China;
    2. School of Tourism and Environment, Shaanxi Normal University, Xi'an 710062, China
  • Received:2011-01-01 Revised:2011-05-01 Online:2011-10-25 Published:2011-10-25

摘要: “意象”是近年来多学科研究追踪的热点命题之一。本文在重点文献回顾基础上,就城市意象和旅游目的地意象的研究发展脉络及方法进行了较为全面的回顾与分析,研究结果显示:二者的产生、发展与国际、国家的整体发展水平与人类的社会性需求存在密切联系,而这种社会性需求也决定了其研究的基本发展方向。就城市意象和旅游目的地意象研究本身来看,二者在研究的核心聚焦内容、研究的基本指向、研究方法与研究发展的外生动力上都基本趋于一致;在研究涉及群体与研究学科视角上存在明显的差别。同时,为了推进城市意象与旅游目的地意象研究的深化,提出了应关注“意象”的地方感研究与提升研究技术的具体建议。

关键词: 城市意象, 旅游目的地意象, 趋同与分野, 研究方法, 研究脉络

Abstract: "Image" is becoming an essential topic of the multidisciplinary research in recent years. Based on the literature review, this article reviews and analyzes the research context and methods of city image and destination image comprehensively. The results of the research demonstrate that the occurrence and the development of city image and destination image have a significant relationship with the development level of the country and the world as well as the mankind’s social demand. Meanwhile, the two kinds of outside impetuses determine the direction of the research. The general tendency of the research on city image and destination image is convergent in the aspects of core content, research direction and methodology, and outside impetuses for research development. On the other hand, there exist obvious differences between the research from the standpoint of the group research and the certain subject research. At the same time, this article reveals the importance of paying close attention to the“sense of place”of image and puts forward some specific suggestions about the improvement of research technique to deepen the research on city image and destination image.

Key words: city image, convergence and divergence, destination image, research context, research methods