乡村旅游目的地乡村性非使用价值评估——以福建永春北溪村为例

doi:10.11820/dlkxjz.2010.12.019

地理科学进展 ›› 2010, Vol. 29 ›› Issue (12): 1606-1612.doi: 10.11820/dlkxjz.2010.12.019

乡村旅游目的地乡村性非使用价值评估——以福建永春北溪村为例

吴丽娟, 李洪波

华侨大学旅游学院泉州362021

收稿日期:2010-02-01 修回日期:2010-04-01 出版日期:2010-12-25 发布日期:2010-12-25
通讯作者: 李洪波(1961-)，男，副教授，研究方向为生态旅游与休闲。E-mail: ecocivi@yahoo.com.cn
作者简介:吴丽娟(1984-)|女|硕士|研究方向为乡村休闲。E-mail: lijuan.1284@163.com
基金资助:
教育部人文社会科学研究项目(09YJA840006)。

Evaluation of the Non-use Value of the Rurality of Rural Tourism Destinations: A Case Study of Beixi Village in Yongchun, Fujian Province

WU Lijuan, LI Hongbo

College of Tourism of Huaqiao University, Quanzhou 362021, Fujian, China

Received:2010-02-01 Revised:2010-04-01 Online:2010-12-25 Published:2010-12-25

摘要/Abstract

摘要：

选择福建省永春县北溪村作为研究区域，采用条件价值法(CVM)，通过支付意愿(WTP)调查，于2009 年对福建省永春县北溪乡村旅游地乡村性的存在价值、遗产价值及选择价值进行了定量研究。研究结果表明：①2008年，该旅游地乡村性的非使用价值为2.116×10⁸元/年，其中存在价值和选择价值为主要形式；②乡村聚落建筑、民风民俗、农耕文化和传统生活形态以及乡村的生态环境是乡村性保护WTP支付的主要方面。其中：保护乡村聚落建筑占总支付的15.2%，保持民风民俗占总支付的23.7%，保持农耕文化和传统生活形态的占总支付的22.6%，保护乡村田园景观的占总支付的9.1%，保护乡村生态环境占总支付的17.9%，保持乡村淳朴、真实的乡村氛围占总支付的11.6%；③保护乡村性对北溪村乡村旅游来说至关重要，应引起乡村旅游经营者的重视。

关键词: 非使用价值, 条件价值法, 乡村性, 永春北溪村

Abstract:

Taking Beixi Village in Yongchun of Fujian Province in China as an example, a case study was conducted in 2009 with contingent valuation method (CVM) and willingness to pay (WTP) survey to estimate the existence value, bequest value and option value of rurality. Three main conclusions were obtained as follows. Firstly, the total non-use value of rurality was up to 2.116×10⁸ yuan per year, of which existence value and option value were the main forms. Secondly, the payments for rural settlements architecture, folk customs, farming culture and traditional lifestyles, and rural eco-environment were the main aspects of WTP payments. Protecting the rural settlements architecture accounted for 15.2%, keeping folk customs accounted for 23.7%, maintaining farming culture and traditional lifestyle 22.6%, protecting rural pastoral landscapes 9.1%, protecting the ecological environment in rural areas 17.9%, and maintaining rural simple and real village atmosphere 11.6%. Thirdly, protection of rurality is critical to the rural tourism in Beixi Village, to which rural tourism operators should pay attentions. The study concludes that the protection of rurality is critical to rural tourism.

Key words: Beixi Village in Yongchun, contingent valuation method, non-use value, rurality

吴丽娟, 李洪波. 乡村旅游目的地乡村性非使用价值评估——以福建永春北溪村为例[J]. 地理科学进展, 2010, 29(12): 1606-1612.

WU Lijuan, LI Hongbo. Evaluation of the Non-use Value of the Rurality of Rural Tourism Destinations: A Case Study of Beixi Village in Yongchun, Fujian Province[J]. PROGRESS IN GEOGRAPHY, 2010, 29(12): 1606-1612.

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乡村旅游目的地乡村性非使用价值评估——以福建永春北溪村为例

Evaluation of the Non-use Value of the Rurality of Rural Tourism Destinations: A Case Study of Beixi Village in Yongchun, Fujian Province

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