地理科学进展 ›› 2020, Vol. 39 ›› Issue (9): 1522-1531.doi: 10.18306/dlkxjz.2020.09.009

• 研究论文 • 上一篇    下一篇

第三空间还是无限场景:新零售的区位选择与影响因素研究

汪凡1,2(), 林玥希3, 汪明峰1,2,*()   

  1. 1.华东师范大学中国现代城市研究中心,上海 200062
    2.华东师范大学城市与区域科学学院,上海 200062
    3.中国联合工程有限公司,杭州 310000
  • 收稿日期:2019-07-16 修回日期:2019-09-14 出版日期:2020-09-28 发布日期:2020-11-28
  • 作者简介:汪凡(1992— ),男,湖北襄阳人,博士生,研究方向为城市地理。E-mail: xywangfan@163.com
  • 基金资助:
    国家社会科学基金重点项目(19AZD007)

“Third space” or “infinite occasion”: Location choice and influencing factors of the new retail industry

WANG Fan1,2(), LIN Yuexi3, WANG Mingfeng1,2,*()   

  1. 1. Center for Modern Chinese City Studies, East China Normal University, Shanghai 200062, China
    2. School of Urban and Regional Science, East China Normal University, Shanghai 200062, China
    3. China United Engineering Corporation Limited, Hangzhou 310000, China
  • Received:2019-07-16 Revised:2019-09-14 Online:2020-09-28 Published:2020-11-28
  • Supported by:
    National Social Science Foundation of China(19AZD007)

摘要:

随着互联网、人工智能等技术的渗透,新零售这一城市新兴商业业态的发展对区位产生了差异化的选择。论文以星巴克和瑞幸咖啡为例,采用空间最邻近指数、核密度分析,比较上海传统零售与新零售在空间布局上的不同特征,并采用空间计量模型,进一步探究两者在区位选择因素上的差异。结果显示:①瑞幸和星巴克门店的空间布局在市域尺度上均具有明显的中心指向,但也存在差异。作为新零售的代表,瑞幸在城市各圈层的分布更为均质,不如传统零售星巴克强调城市中心区位。②传统零售与新零售具有相似性和差异性布局特征,全局而言,瑞幸的聚集程度高于星巴克。而在城市的中心区域,传统零售呈现单中心集聚特征,新零售则呈现多中心分散特征,远不如传统零售聚集。③新零售与传统零售的选址因素存在较大的差异。传统零售星巴克与商场密度有高度显著的相关性,具有商业中心偏好,而影响瑞幸咖啡选址最重要的因素是写字楼密度,且商场租金对其呈负向影响,新零售瑞幸咖啡对商务办公区域的偏好超过商业中心。

关键词: 空间布局, 选址因素, 星巴克, 瑞幸咖啡, 新零售

Abstract:

With the development of technologies such as the Internet and artificial intelligence, the development of the new retail industry in urban areas has a differentiated choice for location. Using nearest neighbor index and kernel density analysis, this study took Starbucks and Luckin Coffee of Shanghai in 2018 as examples to examine the difference in spatial patterns between traditional retail and new retail. Spatial regression models were used to explore the differences in the factors affecting location choice between new retail and traditional retail. The main conclusions are that: 1) The location strategy of Luckin Coffee and Starbucks stores follows Christaller's central place model at the city level, but there are also differences between them. As a representative of the new retail industry, Luckin Coffee is more homogeneous in the urban circles. It does not place as much emphasis as Starbucks does on the central location of the city. 2) Overall, traditional retail and new retail have both similar and dissimilar characteristics on aggregation degree. The aggregation degree of Luckin Coffee is higher than Starbucks. In the central area of the city, traditional retail presents a single-central agglomerated feature, while new retail has a multi-centered dispersal feature. The aggregation degree of Luckin Coffee is lower than Starbucks. 3) There exists a major difference in the location of new retail and traditional retail—with a commercial center preference, the traditional retail Starbucks has a highly significant correlation with the density of shopping malls; but the most important factor affecting the location of Luckin Coffee is the density of office buildings. Rent has a negative impact, indicating that the new retail has a business office center preference.

Key words: spatial pattern, location factor, Starbucks, Luckin Coffee, new retail industry