基于省会城市的中国体验性网络团购发展的空间格局与空间错位

doi:10.18306/dlkxjz.2015.06.005

摘要/Abstract

摘要：

体验性网络团购是一种消费者需要到店才能完成消费的特殊网络购物形式,因其服务范围的空间局限性,正在对消费地理格局产生不可忽视的影响。借助360团购导航网站,以中国30个省会城市(含直辖市)为研究对象,采用综合规模指数、发展水平指数、集中化指数、空间错位指数等指标,对中国体验性网络团购发展的空间格局与空间错位特征进行了实证研究。结果表明：①团购市场发展规模在中国省会城市的空间分配极不均衡,主要受东部发达城市的带动作用,同时也受西部地区部分内在增长极城市的驱动影响;②中国省会城市团购市场的发展主要处于“小规模—低水平”和“大规模—高水平”的两极化状态;③城市的经济发展水平是团购市场规模扩张的根本动力,城市的网络零售市场消费潜力规模以及互联网基础设施规模、互联网用户规模和发展水平也对团购市场规模有明显的驱动作用;④中国省会城市团购市场的发展规模在空间上与消费者的需求潜力的错位程度较低,与购买能力错位现象较明显,空间错位主要是由部分城市的团购市场规模发展过大或过小造成的。

关键词: 网络团购, 空间格局, 空间错位, 区域差异, 省会城市

Abstract:

With the rapid development and widespread application of network technology, online shopping is having profound impact on the economy and lifestyle of urban residents. Group-shopping based on network platform is emerging in recent years. Experiential online group-buying have had significant impact on the geographic patterns of consumption because of its space limitations of services. Using comprehensive scale index, development level index, concentration index, and spatial mismatch index, this study takes China’s 30 provincial cities and municipalities as objects to examine the spatial pattern and spatial mismatch of experiential online group-buying market based on the 360 group-buying navigation website. The results show that: (1) The scale of experiential online group-buying commodities in these provincial cities and municipalities is unbalanced, and the development of market is led by the eastern developed cities, as well as by growth pole cities of the western region. (2) The development of experiential online group-buying market in provincial cities and municipalities is mostly in either small scale and low level or large scale and high level, showing a clear polarized situation. (3) Economic development is the fundamental driving factor of the expansion of experiential online group-buying market. Consumption potential scale of online retail market, scale of internet infrastructure, size of the user group of internet and level of development of the internet also have significant influences on the expansion of the market scale. (4) The spatial mismatch between experiential online group-buying market and consumption demand in China is small, but the spatial mismatch between experiential online group-buying market and purchasing power is large. Cities that have too big or too small experiential online group-buying markets have made a significant contribution to this spatial mismatch.

Key words: online group-buying, spatial pattern, spatial mismatch, regional differences, provincial capital citiesDOI: 10.18306/dlkxjz.2015.06.005

史坤博, 杨永春, 任强, 刘润, 杨庆楠, 赵蕊. 基于省会城市的中国体验性网络团购发展的空间格局与空间错位[J]. 地理科学进展, 2015, 34(6): 696-706.

Kunbo SHI, Yongchun YANG, Qiang REN, Run LIU, Qingnan YANG, Rui ZHAO. Study on spatial pattern and spatial mismatch of experiential online group-buying market in China[J]. PROGRESS IN GEOGRAPHY, 2015, 34(6): 696-706.

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商品分类名称	集中化指数	排名
餐饮	0.5882	1
娱乐	0.5812	2
生活	0.5318	5
摄影	0.5381	4
旅游酒店	0.5641	3

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