地理科学进展 ›› 2015, Vol. 34 ›› Issue (7): 793-799.doi: 10.18306/dlkxjz.2015.07.001

• 本刊特稿 •    下一篇

新常态下中国区域旅游发展战略若干思考

葛全胜, 席建超*()   

  1. 中国科学院地理科学与资源研究所,北京 100101
  • 收稿日期:2015-07-01 修回日期:2015-07-01 出版日期:2015-07-10 发布日期:2015-07-10
  • 通讯作者: 席建超 E-mail:xijc@igsnrr.ac.cn
  • 作者简介:

    作者简介:葛全胜(1963-),男,安徽安庆人,研究员,博导,主要研究方向为旅游研究与规划,E-mail: geqs@igsnrr.ac.cn

  • 基金资助:
    国家自然科学基金项目(40971299)

Strategic choices of regional tourism under the new normal of China's economic growth

Quansheng GE, Jianchao XI*()   

  1. Institute of Geographic Sciences and Natural Resources Research, CAS, Beijing 100101, China
  • Received:2015-07-01 Revised:2015-07-01 Online:2015-07-10 Published:2015-07-10
  • Contact: Jianchao XI E-mail:xijc@igsnrr.ac.cn

摘要:

新常态正深刻影响着中国区域旅游业发展。本文在分析新常态下区域旅游发展几个新特点基础上,阐释了未来区域旅游业发展格局与趋势,提出了推进区域旅游业发展总体思路。文章指出,新常态下旅游业发展正呈现规模扩张和个性消费同步提升,“旅游强国”特质开始显现;跨界、跨行业企业集团逐步主导产业发展,并在全球范围谋篇布局;旅游产业地位日渐凸显,区域旅游协调发展成为重要目标;“第二次人口红利”开始释放,旅游服务开始引领“中国服务”建立;“互联网+”新型运营模式全面渗入,逐步拓展旅游业发展版图;“以人为本”的绿色发展模式导入,全面助推生态文明建设进程等六大特征。与之相对应,全面融入国家区域经济战略,中、西部地区旅游业整体崛起,城市休闲和城市旅游异军突起,生态文化功能区整体开发,区域旅游产业“网络化”成为重要发展趋势。最后指出,新常态下区域旅游业发展要有新思路,重点包括:以跨区域旅游目的地建设为突破口,全面推进区域业协同发展;以重大项目投资驱动为突破口,形成区域旅游投资与创新双轮驱动发展;以全面改革开放为突破口,形成内外源结合联动发展;以国家层面统筹协调为突破口,形成多层次区域旅游治理模式;以跨界渗透和兼并重组为突破口,培育区域化和国际化旅游市场主体;以综合旅游风险防范为突破口,实现区域旅游业可持续发展。

关键词: 新常态, 中国, 区域旅游, 战略思考, 格局

Abstract:

The new normal of China's economic growth has profound impact on the development of regional tourism in china. Based on an analysis of the characteristics of the development of China's tourism industry, this article addresses the general trend of regional tourism development in the future, and puts forward a new approach to realize innovative regional tourism development. It shows that the tourism industry presents six main characteristics: (1) the tourism industry in China is expanding in scale but at the same time, services are becoming increasingly personalized. Characteristics and effects of a country of strong tourism attraction begin to appear; (2) cross-border, cross-industry enterprises gradually lead the development of tourism and plan the development at the global scale; (3) tourism is becoming an important industry and a comprehensive, coordinated development of regional tourism industry has become an important goal of regional economic development; (4) a high-quality workforce begins to form and the overall quality of services has gradually enhanced; (5) the Internet is transforming the tourism markets, enterprises, and business models, and changing the territory of traditional tourism industry; (6) "people-oriented" green development supports the construction of an "ecological culture." Correspondingly, tourism development is facilitating and being integrated into regional development strategies of China, including the development of tourism industry in central and western China, urban vacation and tourism development, the overall development of ecological cultural areas, regional tourism network development, and the development of innovative regional tourism management models. Under the "new normal" of China's economic growth, new strategies for China's regional tourism development should include constructing trans-regional tourism destinations, improving investment and innovation, realizing regional integrated governance, fostering the internationalization of business entities, and achieving integrated tourism risk prevention.

Key words: new normal, regional tourism, new pattern, strategic choices