地理科学进展 ›› 2015, Vol. 34 ›› Issue (4): 448-456.doi: 10.11820/dlkxjz.2015.04.006

• 大数据与智慧城市 • 上一篇    下一篇

基于游客视角的智慧景区评价体系及实证分析——以南京夫子庙秦淮风光带为例

汪侠1(), 甄峰2(), 吴小根1   

  1. 1. 南京大学地理与海洋科学学院,南京 210023
    2. 南京大学建筑与城市规划学院,南京 210093
  • 出版日期:2015-04-10 发布日期:2015-04-10
  • 作者简介:

    作者简介:汪侠(1974-),女,安徽怀远人,博士,主要从事旅游地理与旅游规划研究,E-mail: wangxia128@nju.edu.cn

  • 基金资助:
    国家自然科学基金项目(41371149);国家旅游局青年专家培养计划课题(TYEPT201422)

Evaluation indices and empirical study of smart tourist attractions from the perspective of tourists:a case study of the Temple of Confucius and Qinhuai Scenic Site of Nanjing

Xia WANG1(), Feng ZHEN2(), Xiaogen WU1   

  1. 1. School of Geographic and Oceanographic Sciences, Nanjing University, Nanjing 210023, China
    2. School of Architecture and Urban Planning, Nanjing University, Nanjing 210093, China
  • Online:2015-04-10 Published:2015-04-10

摘要:

建设智慧景区,对于景区实现精细化、低碳化、移动化的管理方向,并最终实现“智慧旅游”的发展战略具有重要意义。目前对于智慧景区的探讨多集中于技术、管理和服务层面,尚无文献从游客视角对智慧景区评价指标体系进行研究。本文运用因子分析方法,构建了基于游客的智慧景区评价指标体系,提出应该从景区智能管理系统、信息服务智能系统、智慧游览系统、智慧预报系统、旅游电子支付、景区综合智能系统、景区安全救助智能系统、景区智能交通系统和景区资源保护智能系统9个方面进行智慧景区的建设。在此基础上,运用模糊综合评价方法,以南京夫子庙秦淮风光带为例,进行了智慧景区的实证评价。最后,对夫子庙秦淮风光带智慧景区建设的优势、不足以及对策进行了分析。

关键词: 智慧景区, 评价指标, 夫子庙秦淮风光带

Abstract:

The construction of smart tourist attractions is an important step for the realization of smart tourism. At present, the investigation on smart tourist attractions mainly focuses on technology, management, and services. No research has been conducted on the evaluation indices of smart tourist attractions from the perspective of tourists. To fill this gap, this study used factor analysis method and developed a set of evaluation indices of smart tourist attractions from the tourists' perspective. There are nine aspects of smart tourist attractions that are of significance for their development: smart management system, smart information system, smart tour system, smart broadcasting system, e-pay system, comprehensive smart system, smart security system, smart transport system, and smart tourism resources protection system. Employing fuzzy comprehensive evaluation method, this study conducted an empirical evaluation of a smart tourist attraction—the Temple of Confucius and Qinhuai Scenic Site of Nanjing City. Finally, the strengths and weakness of the Temple of Confucius and Qinhuai Scenic Site are analyzed.

Key words: smart tourist attraction, evaluation index, Temple of Confucius and Qinhuai Scenic Site of Nanjing