关键词: 地方特质, 地方依恋, 环保行为倾向, 结构模型, 九寨沟

Abstract: Along with the increasing concern about the relationship between human and environment, the relationship between tourist place attachment and their pro-environment behavioral intentions has been studied by a few researchers. However, "place" has always been taken as the context without an explicit explanation of the connotation and its potential role. The specific attributes of a place, referring to the comparative strength or uniqueness of the place, have been hardly considered in the research framework of pro-environment behaviors and intentions although it is the fundamental and indispensable element of the human-environment interactions, especially in a distinctive and impressive destination such as Jiuzhaigou. Jiuzhaigou is a natural World Heritage site in China, famous for its splendid natural scenery and the Tibetan customs and traditions. Using Jiuzhaigou as the study case, this article took the specific attributes of the place(containing natural environment and social environment of Jiuzhaigou perceived by tourists) as the antecedents, place attachment(containing place dependence and place identity) as the intermediaries, and pro-environment behavioral intentions(containing low effort pro-environment behavioral intentions and high effort pro-environment behavioral intentions) as consequences to establish a structural model for further exploration of the relationship between tourists' place attachment and their pro-environment behavioral intention, and for an experimental examination of the role of specific attributes of a place in that relationship. Data were collected by structured questionnaire survey carefully designed and amended. One variable was removed after the initial reliability and validity analysis. After confirmatory factor analysis, the model was tested. The overall fit of the measurement model suggested a reasonable model fit to the data given the sample size and number of indicators. Finally two of eight hypotheses were rejected and all of the rest were accepted. Four main conclusions have been obtained by this research: (1) significant discrepancy exists between two dimensions of place attachment for their influences on pro-environment behavioral intentions of different types; (2) "specific attributes of Jiuzhaigou" has a significant positive impact on tourists' place attachment, indicating its importance in the development of tourists' place attachment; (3) "specific attributes of Jiuzhaigou" has a significant positive impact on tourists' pro-environment behavioral intentions by mediating tourists' place attachment, performing as an effective predictor for tourists' pro-environment behavioral intentions and an indispensable factor in research related to tourists' place attachment and pro-environment behavioral intentions and their relationship; (4) different specific attributes of Jiuzhaigou had varied effects, namely, more obvious attributes of a specific place(natural environmental attributes of Jiuzhaigou) have more significant effects.

Key words: Jiuzhaigou, place attachment, pro-environment behavioral intentions, specific attributes of place, structural model