关键词: 经济获益, 景观原真性, 居民感知态度, 书法景观, 文化认同, 遵义红色旅游商业街

Abstract: As an important part of human geography, the cultural geography has been concerned by scholars, while the researches about residents ' perception and identity to cultural landscape is relatively scarce. This paper selected the symbol of Chinese traditional culture—calligraphic landscape as the study object, according to the "sense of place" theory, to build a hypothetical model and made 17 assumption paths. Based on the 421 questionnaires distributed to people in the Zunyi Conference scenic spots and red tourism commercial street, we constructed a structural equation model of residents’perception to calligraphic landscape. The conclusions can be drawn as follows. 1) The residents' perceptive attitudes could enhance the cultural identity, which is contradictory some parts of the research hypothesis. Through the perceptions to calligraphic landscape’s functions, the residents’attitude could form and reinforce the level of residents’cultural identity in the end. Authenticity had the significant effect on residents’perceptive attitude and cultural identity. 2) Meanwhile, among the five dimensions of calligraphic landscape perception which are economic benefit, environmental aesthetics, place identification, landscape authenticity and behavior guidance, economic benefits and authenticity are the decisive factors of residents’cultural identity. Cultural landscape could raise residents’economic benefits. This result is different from tourists’perception to culture landscape which puts emphasis on the environmental aesthetic experience. The results reflected the core status of authenticity in the urban cultural landscape and positive economic effects of urban cultural landscape. Finally, we proposed that the protection and variance of traditional culture in modern city was an important subject for future cultural geographic research. The research serves as an important guide and can provide reference for the protection and planning management of urban cultural landscape.

Key words: calligraphic landscape, cultural identity, economic benefits, landscape authenticity, residents’perceptive attitude, Zunyi Red Tourism Commercial Street