城市居民购物消费行为研究进展与展望

doi:10.11820/dlkxjz.2011.08.007

摘要/Abstract

摘要： 城市居民购物消费行为是城市商业活动的主要内容，研究居民的购物行为特征及决策过程，能够为城市商业网点规划提供一定的依据。居民的购物消费行为是城市地理学与行为地理学研究的重要领域之一，有必要梳理其研究进展及发展趋向。本文从国外研究进展及国内研究重点两个方面回顾了居民购物消费行为的相关研究及最新进展，并对其进行述评与展望。认为国、内外购物消费行为研究都经历了由宏观供给层面到微观需求层面研究的转变；国外研究主要集中于基础理论、购物消费行为特征及影响因素、模型预测与模拟等方面，国内研究主要表现为宏观层面的商业空间研究、购物消费行为的时空特征、影响因素及行为决策机制研究等；通过对国内外购物消费行为的研究内容和现状进行比较与述评，从虚拟商圈、新型业态、居住就业空间新因素、低碳消费与跨界消费新模式、技术方法、研究内容等方面展望了有待进一步深入研究的领域。

关键词: 城市居民, 购物消费行为, 研究进展, 研究展望

Abstract: Shopping behavior of urban residents is the main content of the research about urban commercial activities, and researches on its characteristics and decision-making process can provide a basis for urban commercial network planning. Shopping behavior is one of the most important research fields of urban geography and behavioral geography, and it is necessary to review its developing history, appraise its research progress and discuss its future developing trends. Geographical researches on residents’consumption behavior particularly emphasize on consumers’spatial selection activities and spatial-temporal characteristic of obtaining goods or services. The shopping behavior is the basic consumption behavior as a dynamic link within the urban activities system, so most researches on consumption behavior take residents’shopping behavior as a case. Shopping behavior study of Chinese urban residents refers to corresponding detailed study on type of goods, trip distance, travel time, travel frequency, travel mode and trip purpose of urban residents according to the different ages, different occupations and different income. Based on explaining the foreign theory and method study of shopping behavior, the paper reviews the domestic study progress of related shopping behavior. The review indicates that the studies on shopping behavior were shifted from the macroscopic supply level to the demand level at home and abroad; the foreign studies mainly concentrated on basic theories, characteristics and influence factors, forecasting and model simulation and so on; the domestic studies mainly focused on the macroscopic level studies of commercial spatial structures based on shopping behavior, the spatial-temporal characteristics, decision-making and influencing factors of shopping behavior. Through comparing the research situation of domestic and foreign residents’shopping behaviors, it has been found that there was a large gap between our country and the western counties in the field, especially on the starting time, levels of development and the technical means. Based on reviewing the contents and situation of shopping behavior research at home and abroad, we propose several possible future research directions including virtual shopping district, the new retailing pattern, housing and employment factors, the new low-carbon consumption and cross-border consumption.

Key words: research progress, research prospects, shopping behavior, urban residents

韩会然, 焦华富, 王荣荣, 戴柳燕. 城市居民购物消费行为研究进展与展望[J]. 地理科学进展, 2011, 30(8): 1006-1013.

HAN Huiran, JIAO Huafu, WANG Rongrong, DAI Liuyan. Progress and Prospects of the Research on Shopping Behavior of Urban Residents[J]. PROGRESS IN GEOGRAPHY, 2011, 30(8): 1006-1013.

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