电商粉丝经济的地理格局及其影响因子探析——以抖音直播带货主播为例

彭珏, 何金廖

Spatial differentiation and influencing factors of fan economy in China: Taking TikTok livestreaming commerce host as an example

PENG Jue, HE Jinliao

图2 直播电商行业的粉丝经济运行模式 注：数据、支付、物流、其他运营支持由第三方提供。

Fig.2 Schematic diagram of the division of labor in the live broadcast e-commerce industry