第三空间还是无限场景:新零售的区位选择与影响因素研究
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汪凡, 林玥希, 汪明峰
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“Third space” or “infinite occasion”: Location choice and influencing factors of the new retail industry
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WANG Fan, LIN Yuexi, WANG Mingfeng
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表3 回归结果
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Tab.3 Results of regression
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| 变量 | 星巴克 | 瑞幸 | | OLS | SLM | SEM | OLS | SLM | SEM | | 常数 | 0.1234 | 0.1471 | 0.0944 | -0.1102 | -0.1298 | -0.0852 | | ln POPD | -0.0278 | -0.0308 | -0.0244 | 0.0113 | 0.0142 | 0.0084 | | ln SUBWPD | 0.0043 | 0.0069 | 0.0049 | 0.0120* | 0.0117* | 0.0018** | | MALLD | 0.1897*** | 0.1744*** | 0.1958*** | 0.0509* | 0.0472* | 0.0123 | | OFFD | 0.0799*** | 0.0714*** | 0.0783*** | 0.0246*** | 0.0291*** | 0.0285*** | | MALLR | -0.0035 | -0.0055 | -0.0025 | -0.0111** | -0.0102* | -0.0135*** | | OFFR | 0.0426 | 0.0261 | 0.0426 | 0.0243 | 0.0183* | 0.0243 | | λ | — | 0.1548** | — | — | -0.2259** | — | | ρ | — | — | 0.1393 | — | — | -0.5359*** | | R2 | 0.7745 | 0.7788 | 0.7767 | 0.5169 | 0.5293 | 0.5721 | | 调整R2 | 0.7679 | — | — | 0.5029 | — | — | | log likelihood | -203.606 | -201.969 | -202.8989 | -85.5615 | -83.6897 | -77.5619 | | AIC | 421.211 | 419.939 | 419.798 | 185.123 | 183.379 | 169.124 | | SC | 444.773 | 446.867 | 443.36 | 208.685 | 210.307 | 192.686 |
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