社区化新零售的布局选址与优化发展研究——以南京市盒马鲜生为例
金安楠, 李钢, 王建坡, Muhammad Sajid MEHMOOD, 于悦, 林喆

Location choice and optimization of development of community-oriented new retail stores: A case study of Freshippo stores in Nanjing City
JIN Annan, LI Gang, WANG Jianpo, Muhammad Sajid MEHMOOD, YU Yue, LIN Zhe
表3 南京市盒马鲜生设置情况与影响因素的二分逻辑回归结果
Tab.3 Results of binary logistic regression of distributions of Freshippo stores and influencing factors in Nanjing City
变量 模型一 模型二
x1 0.488***(1.887)
x2 0.269**(1.582) 0.608**(1.736)
x3 0.147***(0.854)
x4 0.378***(0.714)
x5 -0.935*(0.392) -0.588*(0.544)
x6 0.124 0.131
样本数量 1103 1103
预测正确率 96.3% 96.6%